How should I expand my coworking space?

There is no disputing coworking space popularity is on the rise, particularly in this age of e-commuting, startups, and the freelancer economy. Frequently startups and entrepreneurs are stuck meeting at coffee shops, houses, or renting a small room in business buildings.

Coworking spaces offer an escape, as well as a community of like-minded people to assist them with network and grow.  They allow freelancers, designers, developers, startups, and more to have a devoted workspace that is more affordable than a traditional office space.

In India, coworking spaces in Bangalore, Mumbai, Hyderabad, Delhi along with other metropolitan cities have turned into coworking hubs because of large investments.

These office spaces help build confidence and community with the same business professionals. But, how do coworking spaces get members to fill up their building? With proper advertising and marketing strategy. The following are the straightforward steps to help grow your coworking space.

Have a Quality Website

Create one good website and add your contact information visible. Include all the updates of workspace, such as location, amenities, and blog posts that relate to business growth, technology, networking, and startups that are in sync with the niches of your members. Ensure these posts have the potential for Google to display them when someone searches.

Have a Social Media Strategy

Take all the advantages of social media platforms. Regularly post updates of your workspace in all the channels. Advertise using Facebook ads and ensure you have a dedicated page to your space. Also, when advertising on Facebook, make sure to focus ads on your local areas, those will be the people who will use your workspace.

Membership Perks

You are bound to find members for your co-working space if you provide various perks or incentives for them.  For example, create a member referral program, give membership cards or discounted rent when members bring in a successful referral.

Help your Members Succeed

Allow your members to advertise their business inside the building. Let them make posters to showcase their activities or work.  Conduct panels, workshops, and conferences in the various niches of your members to help them improve their network as well as businesses. Open these up to the public as well, which will acquire more traffic.

Host Events at Your Coworking Space

An exceptionally fruitful coworking marketing strategy is to rent out your space to something beyond members. Host local events, art galleries, concert series, celebrity parties, etc.

The coworking market is more competitive than you imagine. Coworking operators must focus on and strengthen the pillars that sustain the most weight of their business. Find great office spaces for rent in Bangalore at Gopalan Coworks with all the amenities that required for your workspace.

How do startups search for an office space in Bangalore?

Having a good membership and proper vision are probably the most important factors of a fruitful startup. It is also very important to note that workplace ambiance plays a vital role in the success of startups.

With its office spaces, Bangalore is at the forefront of maximizing creativity in the circle of the business.  Development of professional-friendly workplaces in this wonderful city has grown from strength to strength with the IT boom.

Following are the four factors that every startup should keep in mind when looking for office space in Bangalore.

Location:

Location is a very important perspective to keep in mind when taking office space for rent in Bangalore.  The area must be in a prime business location surrounded by similar businesses or startups.

Some of the most famous prime business locations of the city:

Whitefield

Indiranagar

MG Road

Koramangala

HSR Layout

Jayanagar

These locations are well known for their startup culture making them major winners for your business.

Price:

Bangalore is the primary startup hub of India and hence it has sky-high real estate prices, particularly for a startup, leasing office space in Bangalore can be very heavy on your pocket.

Amenities:

While a few startups need a fully-furnished office space for better functioning, there are few which need nothing more than a laptop equipped with Wi-Fi and a power source.

Parking

Bangalore is a thickly populated city where parking can be an issue. The public transport is well-connected but it will be an aid if the workplace could be provided with abundant parking space for the clients.

Startups should take care of all these parameters like location, prices, amenities, parking, and networking.

Gopalan Coworks across Bangalore are one of the most sought after coworking spaces in Bangalore, India. With office spaces in prime locations of Bangalore, they are well spread throughout the city. The design of their workspaces is such that it inspires people to put in that extra effort in their work.