How should I expand my coworking space?

There is no disputing coworking space popularity is on the rise, particularly in this age of e-commuting, startups, and the freelancer economy. Frequently startups and entrepreneurs are stuck meeting at coffee shops, houses, or renting a small room in business buildings.

Coworking spaces offer an escape, as well as a community of like-minded people to assist them with network and grow.  They allow freelancers, designers, developers, startups, and more to have a devoted workspace that is more affordable than a traditional office space.

In India, coworking spaces in Bangalore, Mumbai, Hyderabad, Delhi along with other metropolitan cities have turned into coworking hubs because of large investments.

These office spaces help build confidence and community with the same business professionals. But, how do coworking spaces get members to fill up their building? With proper advertising and marketing strategy. The following are the straightforward steps to help grow your coworking space.

Have a Quality Website

Create one good website and add your contact information visible. Include all the updates of workspace, such as location, amenities, and blog posts that relate to business growth, technology, networking, and startups that are in sync with the niches of your members. Ensure these posts have the potential for Google to display them when someone searches.

Have a Social Media Strategy

Take all the advantages of social media platforms. Regularly post updates of your workspace in all the channels. Advertise using Facebook ads and ensure you have a dedicated page to your space. Also, when advertising on Facebook, make sure to focus ads on your local areas, those will be the people who will use your workspace.

Membership Perks

You are bound to find members for your co-working space if you provide various perks or incentives for them.  For example, create a member referral program, give membership cards or discounted rent when members bring in a successful referral.

Help your Members Succeed

Allow your members to advertise their business inside the building. Let them make posters to showcase their activities or work.  Conduct panels, workshops, and conferences in the various niches of your members to help them improve their network as well as businesses. Open these up to the public as well, which will acquire more traffic.

Host Events at Your Coworking Space

An exceptionally fruitful coworking marketing strategy is to rent out your space to something beyond members. Host local events, art galleries, concert series, celebrity parties, etc.

The coworking market is more competitive than you imagine. Coworking operators must focus on and strengthen the pillars that sustain the most weight of their business. Find great office spaces for rent in Bangalore at Gopalan Coworks with all the amenities that required for your workspace.